Harness the full potential of your horse farm!

Discover our ability to help maximize the safety, comfort, and beauty of your Central Florida farm.

Service Excellence

We know that finding long-term, competent, and enthusiastic help on your horse farm can be a challenge. Our goal is to build a lasting relationship with farm owners and staff to maximize your farm’s potential.

Our array of services is tailored to meet your diverse needs. Whether your goals are centered on the highest levels of competition or just enjoying the rural beauty of Marion County, we are committed to delivering excellence in every service we offer.

Efficient Project Management

Experience streamlined execution for farm and stable management projects, including, but not limited to: regular and enhanced stable, stall, and arena maintenance, fence repair, stall and pasture waterer upkeep, light tree trimming and landscaping, pasture management, and burn pile supervision.

Personalized Customer Support

Established clients can enjoy peace of mind with our round-the-clock customer support, providing assistance when you need it.

Animal care

On an ad hoc basis, we can leverage our experience in horse and pet care to provide your regular staff some time off or to assist during busy periods.

About 

Southern Fortitude, LLC was founded on a passion for assisting horse owners provide safe and comfortable housing for their equine athletes.

As the son of two veterinarians, Ross Whitley grew up with respect and appreciation for all animals.  After graduating with a BS in International Business from Rollins College in 2021, Ross discovered the field of equine hosteling and his love of caring for horses.

Ross is a 6th-generation Floridian and has deep appreciation for the beauty and history of Marion County.

Contact us

Got questions or ready to start a project? We’re all ears! Reach out to us today to discuss your ideas, schedule a consultation, or simply say hello. We can’t wait to hear from you!